'Once you use it for a week, you will find yourself becoming more beautiful.'
Recently, at the 2024 Gree Ice Washing Life Appliances Strategy Conference held in Zhengding, Shijiazhuang, Hebei, Gree Electric Chairman and President Dong Mingzhu made such a statement when talking about Gree's newly developed beauty device. It turns out that Gree Electric, which has repeatedly failed but persisted in diversification, has once again sounded a new clarion call. China News Weekly found that a Gree beauty device has recently been listed on the Gree Dong Mingzhu Store mini-program. According to the product page, this device is positioned as a microcurrent beauty device, primarily featuring anti-aging functions, priced at 9,800 yuan, with shipments expected to start from August 25. As of the time of reporting, over 960 units of this microcurrent beauty device have been sold. Notably, the price of 9,800 yuan is three times that of the top-selling beauty device on Tmall's bestseller list over the past seven days.